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Branding for Restaurants : Online Reviews vs Social Media.

Posted on 10 May, 2015 at 18:05

Undoubtedly Social media is now the biggest form of marketing be it having a good number of Fans on facebook or Twitter or running good campaigns on these channels.

 But, the big question that arises is that : Is Social Media really that important for all Brands/sectors/products. There has been n number of debated on Is social media really effective for a B2B company or some other sectors where the Brand has no direct contact with the audience, A Book Publishing Company for example.

As a Marketing Constantancy, we have pitched good number of restaurant owners for online Branding/Social Media Management. To our surprise, they have the opine that having good reviews on Zomato is far more important than having good presence of Social Media Channels. For them , Zomato undoubtedly is the biggest social media channel. 

According to Jahaan Sayyed, Owner of Cafesssta Restarant @ Oshiwara, "A good presence on sites likes Zomato, Timescity , TripAdvisor means a good business to them as these restaurants holds the accountability for their major share of sales figure. So, Does that mean that they shouldn’t be much concerned about Facebook/Twitter, the answer obviously is NO. Not Having a good presence on Facebook/Twitter means that you are still missing the biggest picture when it comes to social media marketing. Thats the reason why we have Marketing Keeda managing our Online Reputation Management while the Restaurant Manager asks the customers to review us on Zomato via a tablet which we have kept for online reviews for customers. We offer Free Wi-Fi @ the venue so they can" target="_blank">Like us on facebook ," target="_blank">follow Cafesssta on Twitter ," target="_blank">Instagram or" target="_blank">Review us on Zomato " 

For any marketing query , Feel Free to contact us on [email protected]

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